Since the start of the vendor's operations in France in 1996, Business & Decision has been providing its customers with a dedicated specialized skills center. Informatica favored Business & Decision on the one hand, because of its teams' expertise, with some hundred specialized consultants in France, and their ability to contribute to Informatica solutions' pre-sales initiatives, and on the other, because of its extensive coverage of the French territory through its 17 agencies.
Pascal Laik, Informatica France General Manager, states: "INFORM Channel is a selective international program. By teaming up with Business & Decision, we opted for a player with proven expertise and a Group strongly woven into the French regional and national economic fabric. Together, our aim is to start operating in new markets, namely that of small and medium enterprises."
Business & Decision thus becomes an authorized Informatica reseller in France. Jocelyn Manceau, Partners and Solutions Director for French regions at Business & Decision, adds: "This partnership extension and shared Mid-Market positioning with Informatica falls in line with our existing partnership." Boris Hasiuk, Head of the Informatica skills center, also in charge of identifying needs and of sales force training within Business & Decision France, concludes: "Our Informatica experts will acquire the best sales and pre-sales practices in order to provide our customers with those vendor solutions that are best suited to their needs."
Business & Decision and Informatica develop their activities by working together on marketing actions, such as the Paris MDM Summit where Informatica was the Platinum partner, i.e. main sponsor. Other events to introduce their common offerings are due to take place during upcoming months.
Informatica Corporation (NASDAQ: INFA) is the world's top independent provider of data integration software and services. Everywhere on the planet, companies are gaining competitive advantage in today's global information economy thanks to relevant, reliable, available, and timely data that help them face economic imperatives. Some 5,000 companies across the world use Informatica's solutions to access, integrate and increase the reliability of their information resources, regardless of whether data is sourced within the company, outside of the company, or from the Cloud.
For more information, please visit www.informatica.com/fr
About Business & Decision
Business & Decision is an international Consulting and Systems Integration (CSI) company. As a leader in Business Intelligence (BI) and Customer Relationship Management (CRM), and a major player in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as Management Consulting. Business & Decision contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors.
Located in 16 countries, Business & Decision employs 2800 people in France and worldwide. Additional information is available at www.group.businessdecision.com
LEWIS PR for Informatica
Tel. +33(0)1 55 31 98 12
Business & Decision
Tel. +33(0)1 56 33 50 56