In 2012, French SMEs and SMIs accounted for almost 60% of the national GDP. But while Internet sales have increased by 19%, only 6% of French SMEs/SMIs have a retail website. SMIs/SMEs need to embrace digital transformation on two levels: on one hand, to engage with individual customers and consumer markets (B-to-C) by providing products at the right time to the right person and within a rich customer experience context, whilst building customer loyalty. On the other, to engage with the business to business market (B-to-B) through a smooth and efficient service that will help strengthen and develop partner relationships.
Alain Werdenschlag, Interakting Director, comments: "RBS Change offers attractive price positioning, rich functional coverage and is particularly adapted to multichannel e-commerce projects. It is a truly innovative solution in the e-commerce field, namely as regards PHP. We are using it to target the SME/SMI market in which digital transformation must be achieved without making organizations more complex, and often in very short deadlines. A challenge successfully met by RBS Change."
For Yannik Milleau, e-Commerce Director at Interakting, "The RBS Change solution completes our offerings catalog. We were immediately won over by the rich functionality on offer in its standard version, the high quality customer experience and the offering's visual merchandizing, the level of involvement of the RBS teams and last but not least, the well thought-out financial model."
For RBS Change, Interakting is a partner having a natural brands and trademarks approach, within a qualitative ecosystem.
Franck Stauffer, Product Manager, comments: "Interakting is a major e-Business operator in France and in Europe. By choosing the RBS Change technology as main e-Commerce platform, it enhances the software ecosystem of a player who can deploy large-scale and transnational projects. A significant asset at a time where international development is establishing itself as an important growth lever in the e-Commerce sector. Moreover, other Business & Decision Group activity areas such as Business Intelligence, are opening up interesting prospects for the platform."
The partnership agreement was signed by both companies in February 2013.
Interakting, Division of Business & Decision is an international interactive agency that brings together nearly 350 experts of the Internet and digital media to address new strategies CustomereXperience Management and Enterprise Digital. Interakting offers its customers a complete range of services supported by specialized practices in Digital Platform, Digital Commerce, Mobile & Innovation, Analytics. Interakting provides consulting, integration, hosting, TMA and change for major transformation projects digital. En December 2012, a study on Recma digital agencies ranked 5th Interakting agency web France. Pour more information: www.interakting . com
Business & Decision is an international Consulting and Systems Integration (CSI). It is a leader inBusiness Inteligence(BI) and (CRM) Customer Relationship Management (CRM) a major player entreprise solutions as well as management Consulting. le Groupe contribue à la réussite des projets à forte valeur ajoutée des entreprises. Business & Decision contributes to the success of customer projects by driving maximum business performance. The group has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors. Located in 16 countries, Business & Decision currently employs more than 2500 people in France and worldwide.
Additional information is available at www.businessdecision.com
Founded in 1997 and based in Strasbourg, RBS supports SMEs and corporate groups in the implementation of their digital transformation projects. RBS is the vendor of RBS Change, an open source, e-commerce CMS platform. RBS Change brings retail websites performance excellence, higher flexibility and an exceptionally rich functionality. Integrating both a CMS and an e-commerce platform, powering general public as easily as professional websites, it is the only open source e-commerce platform in Europe that provides advanced standard "cross-commerce" features. For more information, please visit www.rbschange.fr.
For Business & Decision:
Tel: +33 (0)1 56 33 50 56
For RBS Change
Hervé Lobry, Adeline Solowy
Tel: +33 1 45 00 46 66