Paris, 4 April 2016
Business & Decision, an international Consulting and Systems Integration Group, announces its inclusion, for the third consecutive year, in the Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide, in the Niche Players category - published on 22 December 2015.
Gartner’s Magic Quadrant evaluates CRM players based on a set of criteria focused on practical achievements for customers.
Ranked 18th worldwide with regards to the size of its CRM operations, Business & Decision supports its customers’ marketing and sales teams by combining its CRM expertise and Business Analytics core competencies.
Christophe Dumoulin, Chairman & CEO of Business & Decision, declares: "This recognition is the result of our commitment to international corporate customers. Our ability to mobilize whole teams and our constant search for innovation in all of our areas of specialization are, today, more than ever, a valuable asset."
Michael Deheneffe, Business & Decision Digital Transformation Director explains: "Converting data into information, and helping marketing and sales departments exploit this information to increase performance is our strength. Thanks to our approach, our customers’ marketing and sales teams can improve action efficiency by doubling their ROI: return on investment through return on information (ROI)."
This recognition underlines the relevance of Business & Decision's CRM, Digital Transformation and Data Management convergence strategy. It rewards the Group’s vision of the market, the quality of the services and the expertise of its teams.
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Business & Decision
Business & Decision, an international Consulting and Systems Integration (CSI) company, is a leader in Business Intelligence (BI) and CRM, and itsa major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and digital transformation. Business & Decision operates in 15 countries and employs over 2,500 people in France and worldwide. More information: www.businessdecision.com
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