Executive Commitee

Executive Commitee

Jean-Louis Didier

Chairman and Chief Executive Officer

Jean Didier started his career in finance in 1986 at Dynabourse (Crédit Agricole's subsidiary), where he rapidly climbed the ranks to join the management team and the Board of Directors in 1994. Jean-Louis Didier left the company in 1994 when it merged with Cheuvreux and he founded Carax. Jean-Louis Didier is now free of any commitments following the recent sale of Carax. He is an engineer graduated from ESTP and holds an MBA from INSEAD.

Serge Dubrana

Director of operations

Serge Dubrana has spent his entire career in major international IT companies such as Unilog where he headed operational divisions in France and Germany before becoming a member of the Board of Directors in 2004. After Logica took over Unilog, he was responsible for the German zones and offshore operations, then was appointed Group COO and became member of the Executive Committee. He was subsequently appointed Chairman of the Central Europe zone of the CGI Group and member of the Executive Committee.

Ada Sekirin

Regional Director for Belgium, The Netherlands, Luxembourg, Russia

Ada Sékirin, (has a Masters in IT and an MBA from the Free University of Brussels (ULB)) started her career as freelance IT consultant in the banking sector. In 1994, she contributed to the creation of Flux Consultancy. After the acquisition of Flux Consultancy by Business & Decision (end of 2001) and its merger, in 2003, with SPSInfoquest's Belgian subsidiary, creating thereby Business & Decision Benelux, Ada Sékirin was appointed Director of Business & Decision Benelux.


Neila Benzina

Chief Executive Officer, Tunisia & MEA region  

A graduate of TelecomSud Paris, Neila Benzina started her career at Business & Decision as a consultant on Business Intelligence, CRM and E-business projects. She launches activities in Middle East & Africa by opening an office in Tunisia in 2000 and in Morocco in 2005. Today, this platform operates on behalf of clients in Europe and in the United States as well as for companies in Africa and in the Middle East.


Gad Benchimol

Director of the Data Management Business Unit

Certified public accountant and holder of a Master Miage, Gad Benchimol started his career as a consultant for GSI before moving on to Galeries Lafayette Group and joining Business & Decision in 1998.  In 2012, he created Camondo Consulting, a Business & Decision subsidiary, specialised in consulting and information systems transformation.

Laurent Moisson

Director of Digital Business Unit

Holding a Masters in Marketing from the Paris-Sorbonne University, he has been an entrepreneur and business angel in the Digital sphere for over 15 years. Author and co-author of several books and white papers, he is specialised in influencer strategy and content creation - that connect brands to artists at the service of major retailers’ customer paths, digital and advertising initiatives.  

Lionel Nicolas

Director of Western Region Business Unit, France

A DUIA (university degree in applied computer science) graduate of the University of Rennes 2, with a specialisation in Business Intelligence systems, he started his career in the banking sector, at CMILACO, before joining Cap Gemini. He joined Business & Decision in 1997 as a consultant and became project leader for major Business Intelligence and CRM Marketing missions. He has been director of the Western region since 2011.

Amandine Ponset

Director of the South & East Business Unit, France

A Grenoble Ecole de Management (Grenoble management school) graduate, Amandine Ponset began her career as a business engineer in 1999 at Araxe, a web agency located in Lyon. She joined Business & Decision in 2001 to manage and grow the region’s key accounts. She contributed to the growth of the Lyon agency before taking over its management in 2008.

Emmanuelle Billard

Group CFO

With a degree in chartered accounting, Emmanuelle Billard started her career at several accounting and audit firms before joining Business & Decision in 2003. She held several positions in consolidation and account oversight before this appointment.